Shape of the Tenderloin
Code Tenderloin

Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding. To help them grow as an organization, we designed a symbol that represents CT's beliefs and roots. To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo mark.

To launch the new branding system and raise awarness for Code Tenderloin, we created its first-ever fundraiser, Five Corners. Using donated pieces from major local artists, we gathered over $50,000 in donations to the organization.