Four For the Holidays
Cricket Wireless
Cricket Wireless
A star-studded musical extravaganza of a holiday film.
Tying into the truth that connection is better than any gift money can buy, our Hollywood-inspired campaign was designed to communicate one important message: the best holiday plans are the ones that bring us together.
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Social Innovation
Live Press Junket
with Animated Characters
To launch the campaign in a true Hollywood fashion, we organized a press junket with the stars of “Four for the Holidays”. The event hosted by Mario Lopez was streamed through Facebook Live and Twitter hours after the premiere of the campaign. To bring this idea to life, we utilized a cutting-edge real-time capture technology to allow the actors behind our animated characters to participate in a social live-stream.
The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries and audience questions. It became the most successful social initiative in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
The activation won the first Cannes Lion in the brand's and agency's history.
The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries and audience questions. It became the most successful social initiative in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
The activation won the first Cannes Lion in the brand's and agency's history.
