The Gift of Giving
Leo Burnett

Turning a holiday card into a platform for donating unloved gifts. 


Every year we receive a lot of amazing gifts, but there’s always one we don’t love that much. You know which one I mean - the sweater that doesn’t fit, the book you’ve already read and every other gift that winds up showed in some forgotten place around the house. But what’s an unloved gift for one, can be a beloved gift for someone else. So we’ve turned a classic holiday card into a gift donation platform by adding a pre-paid shipping label to the card. People could use the label to send their unloved gift to Chicago’s Off The Street Club.


In the following year, we took this iniative to a new level by giving everyone a chance to donate their unwanted gifts through Instagram and Twitter.


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