Turning Poland into a big treasure map.

A geolocalization game that turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (i.e. check-in). We’ve put the awards in the most remote and hard to get places in Poland. The campaign won Poland's first One Show pencil.