The Literacy Store
McDonald’s

To a child who can’t read, the world is a confusing place.

To demonstrate McDonald’s support for children’s literacy, a McDonald’s restaurant in Chicago was transformed into The Literacy Store. We replaced all of the regular words in the restaurant environment with nonsensical, unreadable language, altering the digital menu board, posters, tray liners, and restroom signs. Even ketchup packets and employee nametags were made illegible.